Quick answer: Teddy Day is celebrated on 10 February, the fourth day of Valentine’s week (7–14 February). The most popular gifts are teddy bears holding hearts, couple plush toys, large teddy bears for a big surprise, and cute plush keychains for friends. Pick a size and colour that suits the person, add a handwritten note, and order early. For shops, Valentine’s week is one of the biggest soft toy seasons of the year — stock up by mid-January.
Of all the days in Valentine’s week, Teddy Day is the one most closely linked to soft toys. A teddy bear is a gift that stays: long after the roses fade and the chocolates are eaten, it sits on a bed or desk as a reminder of the person who gave it. This guide covers the Valentine’s week calendar, the best teddy gift ideas, how to choose size and colour, ways to make the gift personal, budget ideas and a stock plan for shop owners.
The Valentine’s week calendar
| Date | Day | Simple gift idea |
|---|---|---|
| 7 February | Rose Day | A rose with a mini plush |
| 8 February | Propose Day | A teddy holding a note |
| 9 February | Chocolate Day | Chocolates with a small teddy |
| 10 February | Teddy Day | The main teddy gift |
| 11 February | Promise Day | A handwritten promise card |
| 12 February | Hug Day | A big, huggable plush |
| 13 February | Kiss Day | A sweet message |
| 14 February | Valentine’s Day | A couple plush and a planned date |
Teddy Day gift ideas
Heart teddies
The classic. A teddy holding a heart says it all — like our teddy bear with heart and wings or the panda with a red heart. They are the most searched Teddy Day gifts and suit new and long-term couples alike.
Couple plush
Two toys together for two people — such as our mouse couple plush. Some couples keep one each, which works beautifully for long-distance relationships.
Hoodie and character teddies
For someone who likes cute, trendy things, a pink hoodie teddy or a character like the Lotso teddy feels more personal than a standard bear.
Big bears for big surprises
A large teddy makes an unforgettable entrance. Check our teddy bear size guide before you buy, so you know how big it will really look and whether there is space for it.
Cute and small
Plush keychains and mini animals are perfect for college friends, for adding to flowers and chocolates, or as a small daily reminder on a bag or keys. See our keychain range.
How to choose the right teddy
| Factor | Tip |
|---|---|
| Size | 30–40 cm is the sweet spot; go large only for a big surprise |
| Colour | Red and pink are popular for romance; their favourite colour is always a safe choice |
| Style | Classic, heart, hoodie, character or couple — match their personality |
| Quality | Even stitching, soft filling, firmly fixed eyes |
| Practicality | Will they carry it home on a bike or in a car? |
Make it personal
- Add a handwritten note tied with a ribbon.
- Pair the teddy with their favourite chocolates or flowers.
- Choose their favourite animal or colour instead of the usual.
- Give the teddy a name that means something to both of you.
- Tuck a small note or photo into a hoodie pocket.
- Record a short voice or video message to share alongside the gift.
Teddy Day gift ideas by budget
| Budget | Idea |
|---|---|
| Small | Plush keychain or mini teddy with a handwritten card |
| Medium | 30–35 cm heart or hoodie teddy with chocolates |
| Premium | Couple plush or a large teddy with flowers and a planned date |
Check product pages for current prices. Ordering online? Place your order early in February so it arrives in time.
How to wrap and present a teddy
- Cellophane bouquet: place the teddy in the centre of a clear sheet, gather it above the head and tie with a ribbon.
- Gift bag: line a bag with tissue paper and let the teddy’s head peek out.
- Gift box: best if you are adding chocolates or a card, or sending by courier.
- Surprise placement: leave the teddy on their desk, pillow or car seat with a note.
Whichever method you choose, tie the note to the teddy’s paw or heart so it is the first thing they see.
Popular teddy colour meanings
These meanings come from gifting tradition, not any fixed rule: red for love, pink for affection, white for a fresh start or sincerity, blue for deep care, brown for friendship and orange for happiness.
Teddy Day for friends and family
Teddy Day is not only for couples. A teddy is a sweet way to thank a best friend, cheer up a sibling or surprise a child. Brown and orange teddies are often chosen for friendship, and cute animals like penguins or bunnies work for anyone.
For shop owners: stock up early
- Order Valentine’s stock by early-to-mid January.
- Focus on red, pink and white designs with hearts, plus couple plush.
- Keep a range of sizes — small for students, medium for most buyers, large for premium buyers.
- Prepare ready-made combos: teddy + chocolates + card.
- Create a front-of-shop “Teddy Day” display a week before.
- Keep keychains at the counter for add-on sales.
Read our guide on buying soft toys wholesale and which soft toys to stock, or get a wholesale quote for Valentine’s stock.
Frequently asked questions
When is Teddy Day?
Teddy Day is on 10 February every year, during Valentine’s week.
What colour teddy should I gift?
Red and pink are the most popular for Valentine’s week; white is a soft, classic choice. Their favourite colour is always a good option.
What size teddy is best for Teddy Day?
A 30–40 cm teddy suits most people. Choose a large bear only if you want a big surprise and they have space for it.
Is a teddy a good gift for a friend?
Yes. Teddy Day is a fun way to celebrate friendship too.
When should shops order Valentine’s stock?
By early-to-mid January, so stock is on shelves before Rose Day on 7 February.
Looking for the perfect teddy? Shop teddy bears from Lisbon Toys.
